Odell Beckham Jr., the once-electric Pro Bowl receiver and fan favorite, seems to be pivoting from his playing days to a new chapter. As his NFL career winds down, Beckham, who last suited up for the Miami Dolphins, is channeling his charismatic energy into an entrepreneurial venture, set to debut during one of football’s biggest weeks.
Beckham’s stint with the Dolphins was brief and quiet. Despite signing a one-year, $3 million contract, he saw action in only nine games before being released in December, managing just nine receptions for 55 yards. It’s a stark contrast to the dynamic threat he once posed on the field, leaving fans and analysts pondering over his next move in the league.
But if you’re wondering what OBJ has been up to, he’s not hanging up his cleats without a plan. Beckham has been working on a new “platform” that will be launched in style during Super Bowl week in New Orleans—a place close to his heart, given his storied college career at LSU. “Been workin on this one for a minute, 1st installment goin live in NOLA. Had to kick this off for my city!” Beckham shared, adding a signature touch of flair.
The venture, dubbed “FRI&NDS,” promises to be more than just a business—it’s a celebration. Beckham describes it as a “platform rooted in culture, content, and live events,” suggesting a rich experience that blends his passion for sports, entertainment, and community.
As Super Bowl excitement builds, Beckham will also be keeping a close eye on the action. His good friend and former New York Giants teammate, Saquon Barkley, is making headlines with the Philadelphia Eagles. Beckham didn’t miss the chance to show his support, giving Barkley a shoutout as the Eagles prepare to clash with the Kansas City Chiefs. It’s a reminder that while Beckham’s days on the field might be numbered, his influence and connections in the football world remain as robust as ever.
