NFL Rule Change Will Promote More Kickoff Returns

Dec 15, 2024; Glendale, Arizona, USA; Arizona Cardinals cornerback Max Melton (16) flips as he attempts to prevent the ball going into the end zone for a touchback against the New England Patriots in the first half at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

The NFL is shaking up the kickoff game this season, and the impact could be felt across the league. With a new rule change encouraging a shift in strategy, we may see a significant increase in kickoff returns, injecting more excitement into an already dynamic aspect of the game.

Under the new guidelines, if a kickoff sails into the end zone for a touchback, the ball will now be spotted at the 35-yard line instead of the 30. This may seem like a small tweak, but it alters the calculus for teams that previously opted for the safety of a touchback. Last season, with the introduction of the “dynamic” kickoff, around one-third of kickoffs resulted in returns, with many being booted into the end zone. This year, however, the NFL is projecting that two-thirds of kickoffs will be returned, as teams weigh the field position implications of taking the touchback route.

The shift means that kickers will need to adjust their approach. The value of a kicker who can land the ball just shy of the end zone will rise significantly. Teams are likely to prioritize precision over sheer leg strength, as they look to give their players a chance to return it rather than automatically granting their opponents solid field position. The era of the touchback as a go-to strategy may be winding down.

In parallel, there’s talk of another potential rule change relating to onside kicks that hasn’t been finalized yet. This topic will continue to be evaluated, with a vote anticipated in May. As the league navigates these changes, it’s clear that special teams will play an even more crucial role in upcoming games, bringing a fresh layer of strategy for coaches and fans alike.

As kickoff returns gain in popularity, players will be eager to make their mark, and teams could find new ways to gain a competitive edge. If the early projections hold true, expect to see some electrifying moments this season, making every kickoff a chance for something special. The evolution of kickoffs is a story worth keeping an eye on throughout the year.