Colts’ Schedule Video Sparks Legal and PR Firestorm

Feb 2, 2025; Orlando, FL, USA; Philadelphia Eagles cheerleader Arielle Hunt performs on the NFL shield logo during the 2025 Pro Bowl Games at Camping World Stadium. Mandatory Credit: Kirby Lee-Imagn Images

It’s been a week full of surprises in the NFL, but the Indianapolis Colts may have topped them all with a blunder that could easily have been avoided. In an age where digital content reigns supreme, the Colts somehow found themselves in hot water for infringing on the intellectual property rights of a major sponsor: Microsoft. Their schedule-release video, meant to hype up fans and celebrate the upcoming season, clumsily used copyrighted elements from Minecraft without securing the necessary permissions.

Now, this isn’t just an isolated incident; it speaks volumes about the league’s oversight—or lack thereof—when it comes to team-produced content. The NFL prides itself on presenting a polished image to the public, so it’s perplexing that it doesn’t require teams to submit their schedule videos for approval. After all, this league has a reputation for meticulously reviewing player contracts and managing team activities. Why let something as impactful as a schedule-release video slip through the cracks?

Imagine if someone from the league office had given the Colts’ video a once-over. The oversight could have nipped this situation in the bud, ensuring all the rights were secured and preventing the organization from scrapping their content after it had already gone live. This lack of review creates a risk not only for the Colts but also for the NFL as a whole. With the Colts’ misstep in the spotlight, other teams are now wary of potential pitfalls that could arise from their creative endeavors.

Only a few moments of diligence from the legal and public relations departments could have caught this glaring issue before it escalated. In-house corporate legal teams thrive on identifying potential liabilities in order to sidestep costly mistakes. The Colts’ situation is a wake-up call that points to a significant blind spot within the league and highlights the need for reform.

With NFL owners set to convene next week in Minneapolis, it’s likely that this incident will be a hot topic on the agenda. Questions will inevitably arise about why schedule-release videos aren’t subject to review and whether the league intends to tighten its oversight moving forward. The Colts incident has shed light on an area that demands attention, lest the league find itself embroiled in more significant legal troubles stemming from careless missteps.

As fans, we can’t help but chuckle at the absurdity of it all, but underneath the humor lies a serious issue that could affect the entire league’s reputation. Moving forward, the NFL must ensure that all its teams are operating with a level of professionalism that mirrors the organization’s ambition and stature in the sports world. Ensuring content oversight could mean the difference between chaos and control as the season unfolds.