Kendrick Lamar is undeniably riding a wave of momentum in 2024, and it seems he’s poised to continue making waves for the foreseeable future. Fresh off the triumph of his hit song “Not Like Us,” which gained traction during his highly publicized rivalry with Drake, Lamar has transformed that energy into a successful album, “GNX,” and delivered a stunning performance at Super Bowl LIX.
His halftime show not only captivated audiences but also set a record as the most-watched Super Bowl performance ever, racking up an astounding 133.5 million viewers. Just to put that into perspective, this viewing figure surpasses all but a few monumental moments in television history, being the most-watched live event since the moon landing back in 1969.
With his star power firmly established, Lamar stands tall at the pinnacle of the rap and entertainment landscape, and the buzz indicates this isn’t a moment that will fade anytime soon.
Looking ahead, reports suggest that Lamar could be taking the stage at the 2028 Summer Olympics in Los Angeles. This potential appearance feels like a natural fit, given both his undeniable connection to the city and his ongoing influence in the music scene. Casey Wasserman, chairman of the Los Angeles Olympic organizing committee, highlighted the significance of the Olympics as a cultural landmark for Los Angeles, suggesting that Kendrick would be an integral part of this transformative event.
In addition to Lamar, major names like Snoop Dogg, Billie Eilish, and the Red Hot Chili Peppers have already been confirmed to perform, reinforcing the idea that the Olympics will serve as a grand showcase of talent and creativity.
As a native of Compton, Kendrick embodies the spirit of Los Angeles, making him an essential choice for the Olympic celebration. Wasserman further noted, “He is truly an L.A. icon, so I think it would be a pretty fair bet that Kendrick will be involved in the Olympics in Los Angeles in some way.”
With the Opening Ceremony set for July 14, 2028, and the festivities running through to July 30, it’s shaping up to be an unforgettable chapter in both Lamar’s career and the cultural history of Los Angeles itself. Stay tuned—Kendrick Lamar’s journey is just getting started, and the world is eager to see where it leads next.
