ORLANDO – Big changes are in the air for the Orlando Magic as they recently unveiled a reimagined logo and three brand-new uniforms during an exciting event at the Kia Center. This isn’t just about aesthetics; it’s a celebration of the Magic’s history and a step forward as they aim for championship glory. The new logo pays homage to the franchise’s roots by bringing back the beloved “star” symbol—an iconic representation of the Magic’s spirit and ambition.
The updated logo is a modern spin on nostalgia, featuring a striking star-centric design that encapsulates the team’s motto to “reach for the stars.” It’s a visual reminder of what the Magic aspire to achieve on and off the court. The logo integrates the classic stars in fresh ways, including a cascading star trail and replacing the “A” in both “Orlando” and “Magic” with this new icon. It remains true to the team’s colors: Magic blue, Magic black, and Magic silver, grounding this new look in the franchise’s heritage while also looking to the future.
Along with the logo, the team introduced three fresh uniforms: Association (white), Icon (blue), and Statement (black). Each of these uniforms combines a modern appeal with a nod to the Magic’s storied past. Notably, the return of bold pinstripes is a fan-favorite touch, with the “MAGIC” and “ORLANDO” wordmarks reimagined alongside striking star graphics on the shorts of both the Association and Icon editions. The Statement uniform stands out as the only Jordan Brand option in the lineup, drawing influence from Orlando’s original warm-up jackets and flaunting that signature star design.
“The Orlando Magic’s mission is to be world champions on and off the court,” said Shelly Wilkes, Executive Vice President of Marketing and Social Responsibility. “The logo and uniforms embody that mission, reflecting the excellence we strive for throughout our organization—from ownership to coaching staff to players. This new look is a collaboration that considers the deep love our fans have for our brand identity. It marks the dawn of a new era of excellence for the Magic while honoring our storied past.”
The excitement doesn’t stop there. To celebrate this fresh era, the Magic hosted a fan event today at the Kia Center, open from 3:00 to 8:00 p.m. Fans had the chance to explore new merchandise for the upcoming 2025-26 season and snap pictures on the Magic court. For those wanting to get in on the action, more details can be found on the Orlando Magic’s website, allowing fans to embrace this thrilling new chapter of their franchise.
