Ohio State’s athletic program is entering a new era with some intriguing changes on the horizon. With the House settlement approval, a tight NIL budget is now in place, and fans are buzzing about its impact on the Buckeyes. The entire Ohio State athletic department has a $20.5 million NIL pot to manage, and the task of allocation rests on Ross Bjork and his team as athletes expect to be compensated more directly.
Bjork recently engaged with the media, offering a comprehensive outlook on various issues, including a reaffirmation of his support for all 36 varsity sports. However, what really captured the attention of Ohio State football fans was his commentary on revenue sharing.
In a move that has fans cheering, Bjork announced that approximately $18 million in revenue will be divvied up among football, men’s and women’s basketball, and women’s volleyball. This planned distribution is set for reassessment after the year concludes, and it’s a smart place to start as these sports traditionally drive significant revenue and attention.
The Buckeyes’ football program, a proud mainstay in college athletics, stands to benefit considerably. With additional funds available, head coach Ryan Day and his staff can more strategically retain current talent and attract top recruits, critical steps in pursuing national championship glory. As the season progresses, the program will have a clearer picture of which areas will see the greatest returns, and who’s earning their slice of the NIL pie.
Bjork’s strategic approach suggests a future where potentially more programs might share in the revenue, contingent on successful financial outcomes. While for now, the focus is on these four powerhouses, it’s an evolving landscape where every season’s performance will undoubtedly shape future decisions. Buckeyes fans have plenty to keep their eyes on as this development unfolds.
