As fans flock to this week’s PGA Championship at Quail Hollow, one thing is clear: be prepared to open your wallet wide if you’re hoping to enjoy a cold drink while taking in the tournament. Let’s just say that for those considering a beer or cocktail, the prices will certainly raise an eyebrow or two.
Now, if we take a moment to look at how Quail Hollow’s concessions stack up against the gold standard of golf hospitality—the Masters—we can quickly see that there’s no contest. Augusta National operates like its own well-oiled machine, keeping prices reasonable, and for good reason. Everything fans find at the Masters—from food and drinks to merchandise—boasts their brand. It’s a uniquely curated experience that golfers and fans alike cherish.
In stark contrast, the price tags at the PGA Championship leave much to be desired. As shared by Josh Carpenter of the Sports Business Journal, the cost of a 16 oz. can of Bud Light or Michelob Ultra hits a staggering $14.50. If you’re feeling adventurous, a “Premium Beer” in the same size nudges the price up to $15.50, while a 19.2 oz “Premium Beer” clocks in at a head-turning $18.50. And for fans opting for a High Noon seltzer, a mere 12 oz. can will set you back $15.50.
For those who prefer something a bit fancier, the cocktail menu doesn’t offer much relief either. A single specialty cocktail is priced at $18.50, and if you want to double up, get ready to drop $24.50. Classic choices like a Bloody Mary, margarita, or mule hover around $16.50—but wait! You can make it a “souvenir cocktail” for just an extra five bucks. Who doesn’t love a memento with their overpriced drink, right?
For anyone who’s braved concessions at any major sporting event in the last two decades, these inflated prices come as no surprise. The PGA Championship is infamous for its long lines. So, not only do you get to shell out upwards of $15 for a beer, but you’ll likely do so after a lengthy wait, during which you may find yourself engaging in small talk with the fellow fans sharing the same painful reality.
It’s a typical scenario at high-stakes golf tournaments: you pay more only to be left with a less than ideal experience. Let’s just say, for those in attendance, the PGA Championship is a classic example of a lose-lose situation when it comes to refreshment. Cheers!
