Adam Silver Opens Up on Possible European League and All-Star Shakeup

Feb 15, 2025; San Francisco, CA, USA; NBA commissioner Adam Silver speaks in a press conference during All Star Saturday Night ahead of the 2025 NBA All Star Game at Chase Center. Mandatory Credit: Cary Edmondson-Imagn Images

NBA Commissioner Adam Silver has just dropped a bombshell that could change the landscape of basketball as we know it. In collaboration with the International Basketball Federation (FIBA), Silver announced the exciting possibility of launching a new men’s basketball league in Europe. This move marks a pivotal step as the NBA aims to expand its influence across the Atlantic, where European players have long enriched the league with their talent and flair.

During a press briefing in New York, held after a recent Board of Governors meeting, Silver and FIBA Secretary General Andreas Zagklis laid out the initial vision for this ambitious project. At its core, this new league would aim to tap into Europe’s existing basketball fervor, which ranks second only to soccer on the continent. Despite the sport’s deep roots and passionate fan base, there’s a significant opportunity gap when it comes to the commercialization of the game in Europe.

While the intricate details of the league are still a bit murky at this nascent stage, Silver did share that the proposed league would likely feature 16 teams. This setup would include 12 permanent members alongside four spots that would allow teams to earn their place or face relegation each season. The franchises would comprise a mix of existing European clubs—some potentially seizing this opportunity to make a move from the Euroleague—as well as new startup teams eagerly hitting the ground running in established markets and emerging basketball hotbeds.

One critical point emphasized by Silver is that NBA owners would not directly own individual teams in this league; instead, they’d engage in partnership with the new league structure as a whole. This collaborative approach seems aimed at ensuring a balanced relationship among stakeholders, promoting both the league’s interests and those of participating clubs.

The NBA has long made inroads in international markets, ensuring that its games are broadcast globally and hosting numerous events abroad. The idea of a European league isn’t new; it’s been a topic of conversation dating back to former commissioner David Stern’s tenure. However, what we are witnessing now is more than just discussions—it’s a tangible exploration rooted in research and feasibility studies.

Silver expressed his intrigue about what a brand-new league could look like, reflecting on lessons learned over the NBA’s nearly eight-decade history. The commissioner noted, “One of the things I’m fascinated in exploring is to the extent we have the ability to create a league from scratch. How would we do things differently?”

Enthusiasm for this venture is palpable among NBA owners who participated in Thursday’s discussions. Zagklis echoed this positive sentiment, emphasizing the immense potential for growth in European club basketball. “A new league in Europe would combine the NBA’s business acumen with the international expertise of FIBA to attract new fans and investors alike,” he remarked, highlighting that the collaboration aims to maximize benefits for all parties involved.

While the announcement of the European league is creating buzz, it wasn’t the only topic addressed during the Board of Governors meetings. Silver reflected on this season’s television ratings, noting a recovery in viewership that had dipped due to external competition, including the Dodgers-Yankees World Series and a high-profile presidential election. He observed that ratings over the past two months had rebounded impressively, marking the highest figures in six years.

As for expansion within the league, Silver stated there are no immediate developments, pointing to uncertainties surrounding regional sports networks as a factor in the pause on new market additions. He also provided updates on ongoing ownership transitions, including the sale of the Boston Celtics and the Minnesota Timberwolves, indicating that discussions are still in progress.

Turning attention to recent media buzz, Silver acknowledged the dual-edged nature of the league’s social media presence, noting the intense interest sometimes garners more attention for off-court drama than on-court excellence. He expressed mixed feelings about the coverage, relaying that while heightened interest is generally favorable, it can also lead to distractions from the sport itself.

Finally, Silver expressed a desire for improvement regarding the All-Star experience, reflecting on the need to enhance the event to truly represent the caliber of competition the league embodies. He confirmed that NBC will be back as a broadcast partner for the All-Star Weekend next February, although thoughts on a potential USA vs. World format are still up in the air.

The ambition to create a new European league could represent a landmark moment in basketball history. As the NBA explores this venture further, the implications for fans, players, and investors alike could reshape the basketball experience on both sides of the Atlantic. Stay tuned, because this is just the beginning.